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Artificial intelligence (AI) in software development has implanted its place at the heart of innovation as it helps companies innovate and improve operations like never before. This revolution is being led by heavy hitters, AKA software development giants such as Microsoft, who are distributing AI into their products and services to address complex challenges that lack sophistication across a variety of fields. Microsoft AI solutions assist in reducing miscommunication in healthcare and improving customer service interactions within the telecommunications industry. To illustrate how Microsoft’s AI solutions are making a tangible impact, we will now examine five case studies that highlight the benefits of AI in various business models and industries.
Grupo Bimbo
Food and Beverage
141,000 (approx.)
$17.9 billion (approx.)
Mexico City, Mexico
As the world's largest food and beverage company, Grupo Bimbo aimed to reduce systematic risks across the 34 countries where it operates. Ensuring all employees had easy access to up-to-date policy information was a massive task. The company needed a simple way for employees to search and find policy details essential for compliance and operations. Additionally, the diverse and fragmented workforce, with various languages and cultural backgrounds, made internal communication difficult, hampering regular business operations and corporate culture coordination.
Microsoft used Azure AI technologies to create an internal AI-powered conversational assistant. This AI copilot served as a company policy FAQ, quickly answering queries to maintain compliance across Grupo Bimbo's operations. Beyond policy queries, the AI copilot helped employees draft emails, generate social media content, and translate text, improving internal communication and efficiency. This strategy provided crucial work information and enhanced communication among employees.
Providence
Healthcare
120,000 (approx.)
$27 billion (approx.)
Renton, Washington, USA
Providence, a major healthcare organisation in the United States, needed to improve in managing electronic communications. Caregivers, doctors, and nurses spent valuable time on administrative tasks, including manually classifying and routing messages. This diverted attention from patient care, slowing processes and potentially affecting quality. The organisation needed an efficient solution to automate workflows, allowing caregivers to focus more on patient care.
Microsoft deployed an AI tool called ProvARIA, built on Azure OpenAI Service, to address these issues. ProvARIA uses advanced natural language processing to automate message categorisation and routing, sending messages electronically or in person as needed. This AI-driven solution reduces the need for human intervention, ensuring communications are handled more efficiently and accurately.
Telkomsel
Telecommunications
5,400 (approx.)
$6.4 billion (approx.)
Jakarta, Indonesia
Telkomsel, a leading telecommunication company in Indonesia, faced overwhelming customer support demands. Millions of daily inquiries inundated their human agents, resulting in long wait times and reduced customer satisfaction. They needed a solution to efficiently handle routine questions, reduce the workload on human agents, and ensure quick responses to customers. Additionally, they aimed to improve the overall customer experience by resolving issues faster and allowing human agents to focus on more complex problems.
To address these challenges, Telkomsel turned to Microsoft to enhance its Virtual Assistant application using Azure OpenAI Service. This state-of-the-art AI handled the majority of routine inquiries, such as billing questions, service activations, and troubleshooting. Azure OpenAI Service enabled the virtual assistant to process and respond naturally and effectively to customer requests. Additionally, Microsoft employed Azure Bot Service to streamline the deployment and management of chatbots, ensuring the virtual assistant operated reliably at scale.
Telstra
Telecommunications
28,000 (approx.)
$15 billion (approx.)
Melbourne, Australia
Australia's largest telecommunications company, Telstra, aimed to improve employee productivity and customer service. Extensive records made it difficult for employees to access needed information, causing delays quickly. Customers experienced long wait times and inconsistent service quality, negatively impacting their brand experience. Telstra sought to use AI technology for more natural interactions, simplifying tasks for employees and customer service agents.
Telstra implemented two AI pilot programs with Microsoft: One Sentence Summary and Ask Telstra. One Sentence Summary streamlined customer interactions by helping internal staff quickly understand customer concerns, reducing response times. Ask Telstra improved internal processes by enabling employees to access the company’s knowledge base efficiently. Both programs utilised Azure OpenAI Service for natural language processing to effectively handle queries and integrated seamlessly with Telstra's existing systems using Azure Cognitive Services.
These case studies illustrate real-life examples to demonstrate how AI can be strategically used to solve complex business problems and improve processes across different industries, ranging from telecommunications to healthcare. Examples of the integration of AI technologies in different sectors show that employing an AI could revolutionise how we do things, change and occur - all seeking to improve operational efficiency, customer happiness, and general streamlining as a whole.
These case studies highlight how Microsoft AI solutions effectively tackle industry-specific challenges and enhance overall performance, demonstrating the transformative impact of technology across various sectors. Smart Working also helps companies around the UK, Europe, and the USA who also wish to leverage the power of automation. If you are also one of them and looking to hire AI developers from the global market, connect with our consultants today and start a free search now.
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